We were tasked with a music video production during the height of lockdown and the COVID-19 crisis. Because of this, we had to be creative with our execution of the creatives, ensuring a coherent story and visual in keeping with the branding of the label and it's release. We used a mixture of stock imagery and free assets to carefully piece together a narrative that was successful in promoting the release - gaining 100,000 views within the first two weeks of it's release and impacting streaming performance on Spotify & Apple music significantly.